Air Miles is a loyalty program across Canada. Customers earn Miles in different in-store and online purchases for later being able to redeem Miles for cash or dream rewards. The challenge is to present the loyalty program simply and intuitively to the end-users. During my time in Ice Mobile, I acted as a UX Designer with our Air Miles client.
After the design, together with the UX Researcher, came with a User test plan. We used a testing environment to mock the data and use what we already built in the app, before releasing the new version in the app.
All takeaways were shared between the multiple teams inside Air Miles, inviting not only our team in every section, also stakeholders and other design teams within the organization.
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