OXXO is the largest convenience store with over 17,000 locations across Mexico and provides more than 2,000 services at the cashier. OXXO wanted to create an app that facilitates the services offered at the physical stores, among which includes mobile top-up and home services.
During my time in Ice Mobile, I acted as a UX Designer with our OXXO client. I was accountable for Navigation, UX designs, oversee UI designs, and UX research. In addition, I collaborated with an international team in Amsterdam, Toronto, and Mexico City.
During six months, I performed a total of 3 usability testings (in-person and remotely), and interviews with customers and employees in OXXO's store, in Monterrey, Mexico.
Each usability testing and the interview had its own goal. It helped me to create an iterative process inside my design approach. For example:
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