OXXO App — IceMobile

• The client wanted the app to integrate several services in the future, such as grocery and takeout  delivery, the existing loyalty program, services payment, and more. Therefore, it was essential to create a design system to be scalable, flexible, and future-proof designs. 

• The payment services has more than 20 different providers with multiple scenarios to pay services online. I was able to look into the raw data and map the content into the wireframes. 

• Together with the team, we needed to prioritize tasks for MVP release. 

• Created extensive UX documentation (wireframes and flows) and UI guidelines for future internal OXXO projects. 

• Performed UX Research: gathered user's feedback, conducted interviews, consolidated findings, and proposed new designs based on my findings. 

During six months, I performed a total of 3 usability testings (in-person and remotely), and interviews with customers and employees in OXXO's store, in Monterrey, Mexico.

Each usability testing and the interview had its own goal. It helped me to create an iterative process inside my design approach. For example:

• OXXO stores have their loyalty program, and customers can collect their points using their physical or digital card. Both cards have a barcode that needs to be scanned to collect their points. During the first phase of the program, we heard from focus groups and in-person interviews the participants didn't understand the card needed to be scanned for them to get the points. Participants understood the products would give them points, but they didn't know how the points will get in their loyalty card or app.  

• During the design process, we added on on-boarding the barcode scan. We focused on: SCAN, COLLECT & WIN. We were clear to tell the user to scan their barcode from the card to collect points during on-boarding, card screen, and during the moments in the flow where they'll get a loyalty card. 

• During the next usability test, the participants found it very clear to scan their physical or digital barcode to get the points from their products. The team scored a WIN!